New Automotive is an independent transport research organisation with a mission to accelerate and support the transition to electric vehicles in the UK. I've worked with the founding team from the beginning to craft a dedicated consumer brand and use data-led digital marketing to encourage mainstream adoption. Together, we've developed bespoke consumer widgets to help UK drivers see how much they can save by switching to an EV, and launched nationwide campaigns to help shift attitudes about the sector. I continue to work part-time with New AutoMotive, advising on marketing strategy and brand.
