mahabis is a global lifestyle brand, best known for engineering the world's most comfortable slipper. I joined the company as an intern in 2014, and left as Head of Brand four years later. During this time we pioneered highly effective social advertising strategies and brand marketing, accruing over 1 million sales across 100+ countries. My role involved leading the brand and content team, building partnerships with ambassadors, and taking creative lead on all advertising including the direction of 2x TVCs.
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